Brand Management is a concept widely discussed in the business world. Companies invest a great deal of time and money into managing their brands. We can learn from this marketing strategy when it comes to managing our own, personal “brand” while looking to make a...
You may have heard the phrase, “Hope for the best, but prepare for the worst.” While I have a personal tendency to do this, I don’t feel it serves me as well as a different approach that I’m trying to embody lately instead: Assume the best. When we try to “prepare...
